HEALTHCARE CLIENT
The challenge
The natural medicine had problems of finding the right customers for a well-known
The insight
The solution
BIKE CLIENT
The challenge
The insight
The solution
SPORTS CLIENT
The challenge
The insight
The solution
FOOD CLIENT
The challenge
The client and other bread products in the same class had lost markets the recent years. People are moving from hard bread markets to soft breads and artisan breads that are considered to be more fun.
The insight
The idea of the bread was coloured by images of school lunches and daycare. Some cheap bits of hard bread to fill tummy fast. The picture needed to be more fun.
The solution
The concept telling the consumers to find a new taste that felt like their own, made them to taste different breads than what they were used to and lifted the whole range of bread in a warm and funny way. It showed there is a taste for you too – and it can be a new one instead of the old you know.
INDUSTRY/EXPORTS CLIENT
The challenge
The global company bought its local competitor and
The insight
Make more known
Change image
Bring forgotten back
The solution
A FANTASTIC EVENT
PHARMA CRISIS
Media reacted directly