PR, Public Relations, is the whole reason for our existence. We started with an idea of powerful soft influencing that was not paid publicity but the more difficult way to do it, influencing through people, thoughts and ideas and not just buying an ad in a paper or a tv commercial. PR, when it is done the right way is the most effective way to affect the target group, 10 to 70 times more effective than advertising. People want to hear things from people they trust and believe. That is why we besides our media work, work with lots of other powerful influencers for example in social media and events.