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We use the strict, clear and high Scandinavian standards of quality, service, reliability and ethics in everything we do. Our work frees your hands letting you concentrate on the vital areas of growing your business while we systematically make your business simpler, smoother, more efficient, more known and more profitable for you.
We are educated and experienced specialists, visionary strategic board level partners that also roll up our sleeves and work efficiently on practical matters. We are friendly, flexible and nothing is ever too much trouble.
Your image is one of your most important assets. Good publicity can give you a huge income and possibilities to really affect your area of business and even the world, bad publicity can kill your company. Just like you want your pilot to be able to fly a plane, your lawyer to know how to protect you in court cases or your doctor to have experience about curing illnesses, you need professionals to handle your publicity the right way. You should never give your company PR and marketing as a testing object into inexperienced hands. We will never tell you someone directly from school is a specialist only because we could hire him for a low price. We protect your reputation and always deliver quality.
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The wonder pills for marketing and digital RIGHT NOW
DIGITAL CLIENT CLUBS There were several early starter mediated discount services like Groupon that most of us have forgotten by now. Now it is all about building own branded audiences and selling their attention and buying potential. The new big development is attracting early adopters that are active in client clubs. A marketer needs to[…]
What does your handshake tell about you???
When the President of USA, Donald Trump, and the President of France, Emmanuel Macron, met the first time in Brussels, they shared a tense handshake that seemed more like a duel than a warm and welcome greeting. Macron did not let Trump’s hand go, even after Trump’s knuckles turned white. It should come as no[…]
WHAT IS A COGNITIVE BIAS AND HOW YOU CAN USE IT TO SELL MORE ONLINE
We like to think we are rational people making rational decisions. We analyse data, looking for trends among our customers and carefully weigh the pros and cons of our own purchase decisions, arriving neatly at a logical choice. Right? Wrong. The human brain is incredibly complex, contextual and emotional and has dozens and dozens of[…]
How to do SWOT analysis on yourself – and why you need one
Everyone has blind spots. Here’s a simple way to find yours. One of the most basic lessons you learn in first year business school is the SWOT analysis – strengths, weaknesses, opportunities, and threats. And it’s a great framework to apply to your business to understand what you do well, what you can improve on,[…]
COME AND RAID SCANDINAVIA WITH US
We invite UK companies to come and conquer Scandinavia with us. With fantastic food, trendy clothes and cool tech, Scandinavians have given the world new ideas about being “hygge” and having “sisu”, eating “smorgasbord” and using big woollen socks in the warm light of Ikea candles. The Finnish word “kalsarikännit” (= you get drunk at[…]
How to make people trust your website and business
Opening a website it takes someone only a few seconds to determine whether they want to leave or stay – which can be the difference between a sale you’ve been waiting for or the loss of a customer. A big part of the decision is made on whether or not the visitor finds your website[…]
HOW NOT TO FAIL IN THE RESTAURANT BUSINESS
Opening a new restaurant is a massive expense and investment. Basically if you don’t at least break even within the first three months then you are fu**ed – unless, of course, it’s a vanity project and you have a bottomless pit of money to burn. Then you have nothing to worry about. It is essential[…]
How to write product descriptions that sell
It is an easy mistake that even professional copywriters make sometimes. They write product descriptions that simply describe the products. Why is that wrong? Because product descriptions need to sell your products! Lets look at nine simple ways to persuade your web visitors with product descriptions that sell. 1.FOCUS ON YOUR IDEAL BUYER When writing a[…]
Dirty little secrets that traditional software companies do not want you to know.
“The Matrix is the World that has been pulled over your eyes to blind you from the truth” – Morpheus We at Culta love studying and revealing the brainwashing we meet everywhere in our daily lives. One day we were looking at our software prices and wondering why software sold to companies is so disproportionally[…]
Marketing to Millennials – 5 trends leading the way
Millennials, originally a name for the kids graduating year 2000, is nowadays used of people born between 1982 to 2004 or 1983-2001 or 1980-1994 but normally meaning the whole generation born in in 80s and 90s. Millennials are the largest generation since the Baby Boomers and they are about to enter their prime purchasing years.[…]